Prada Prada 2018 "Black Nylon" Black Nylon Advertising Summer

Timeless, practical and highly favored, Nylon's avant-garde approach to interpretation of contemporary elegance, laid Prada's basic philosophy. Inspired by military uniforms and tooling, this fabric spans the traditional boundaries of beauty, subverting the so-called refined elegance and bringing forward new thinking. In the world of fine art, nylon is provocative, modern and full of infinite possibilities. This new classic is also the basis of all Prada.

Prada's use of nylon is a two-sided internal paradox that affects Willy Vanderperre's aesthetic image and urges him to further explore the use of this noble fabric's accessories and clothing, hiding its practicality and spiritual connotation. The elasticity of fabrics is mapped out by powerful women - old and new faces make up such a fearless and unexpected lineup. Seen from Los Angeles, it is scattered between the sunset and the reinforced concrete forest. Prada this time-honored design gives people a different outlook on life, the changing scenes in the video are quietly telling stories.